“Lara is a joy to work with. Her considered and analytical approach to conveying large amounts of factual and complex information clearly and concisely has had a huge impact on the work we’ve done together. Lara seamlessly fitted into the team picking up a challenging problem, working collaboratively with content colleagues across the organisation to balance tone of voice with creativity.”

“Lara produced the copy for our new Octopus Ventures website, and I can’t recommend her highly enough. She got under the skin of our brand and tone of voice immediately and delivered fantastic copy which brought our offering to life. She was integral to the success of the project and a core member of the team, reassuringly calm and a positive, friendly person to work with. ”

“Lara is the best copywriter I’ve worked with. She writes focused, effective copy and her attitude is fantastic. I look forward to being able to work with her again in the future.”

“Lara has been one of our best and most consistent content contributors for TripAdvisor. I refer to her internally as our “all-star writer” to fellow team members. Right from the start, Lara grasped the nature of what we were striving to do with our travel content—the tone, style, messaging, formatting, and effectively optimizing for keywords and SEO.

Some of our content involves upfront research about a destination, understanding the selling point of that location. Lara excels at bringing out the best of that city or town, finding unique, fun, and engaging ways to truly showcase why it’s worth traveling to. She’s never late with deadlines, and in fact is my go-to for urgent last-minute requests that need quick turnaround. Her work needs virtually no copyediting.

On a personal note, Lara is friendly and easygoing, always has a great attitude about her work and a pleasure to communicate with. I have nothing but glowing reviews for Lara all around. She’d be a great addition to any brand’s content strategy—but just don’t take her away from us!”

“Lara’s a fantastic copywriter, providing invaluable research and insight into every piece of content she produces for Design for Digital. We’ve worked with Lara over the past few months asking her to write keyword targeted blog articles and our clients have always been satisfied, with little or no changes from the first draft which is always a bonus and shows how excellent her copywriting skills are. Pleasure to deal with and we can always rely on her to create professional website content. Highly recommended!”

“Lara is full of creative ideas and delightful to work with. She quickly grasps a client’s brief and delivers great copy which is engaging and beautifully optimised for the web! I look forward to working with Lara again.”

“I first worked with Lara on the le cool London weekly guide and guidebook where her pieces were always of the highest standard - great choices, well written and always on time. Since then she’s always been top of my list of freelancers for travel writing jobs I commission. She’s knowledgeable, reliable and, most importantly of all, a terrific writer.”

“I have worked with Lara on several projects ranging from punchy direct response advertising copy through to more involved customer engagement journeys and website copy. Lara always asks the right questions to ensure the brief is clear and is so versatile in her copy style to suit different audiences and outcomes. As well as being a lovely person to work with, Lara is very professional and an excellent copywriter.”

“I have worked with Lara both in-house and as a freelance provider for Holiday Lettings/TripAdvisor. In-house her organisational and leadership skills were second to none. Very quickly she established an in-house team and made instant improvements to our copy process and output.

On a freelance basis, Lara has continued to be the diligent, reliable expert in her field. She copes with all manner of deadlines and copy challenges from short to long. Her expert contribution to developing copy principles and guidelines is worth noting as is her ability to write for print, web and email - she considers the user journey, not the piece in isolation.”

“I’ve worked with Lara twice, at Expedia and EE. At Expedia, she was an invaluable and popular member of the content team. We worked together on a number of projects and her commitment and creativity were always an inspiration. When I needed a copywriter to work alongside me at EE, I had no hesitation in recommending Lara, and I was lucky enough to work with her again for several months. Lara can turn her hand to any kind of writing or editing. She is highly skilled and hardworking. I can pretty much guarantee that she’ll make you laugh every day, too.”